in the heart of our journey lies a cherished family memory that inspired the birth of our brand, sunday. 

our story begins with a piece of clothing as timeless as the values we hold dear. it’s about more than just fabric and threads; it’s about legacy, love, and the art of relaxation.

years ago, my grandfather had this one hoodie, a piece he called his "sunday jumper." it was simple, heather grey, too much polyester, and an obvious coffee stain on the left sleeve. simple to some, but more treasured to the beholder; it was his sunday ritual. 

sundays were sacred in our family. mornings began with this hoodie straight over the head, armed with a cup of coffee, he’d sink into the couch and turn on ‘rage,’ the iconic music program from the mid-2000s.

grandpa’s sunday jumper wasn’t merely a piece of clothing; it was a sanctuary. it represented a moment of pause in a bustling world, a personal retreat from the week of work. it was in this spirit of thoughtful simplicity and unparalleled comfort that sunday was born.

at sunday, we embrace contemporary minimalism, believing that less can indeed be more. our clothing is crafted with a meticulous focus on structure and fit, ensuring that every piece doesn’t just look good but feels right.

we channel the essence of my grandpa’s sunday jumper into every design, prioritizing all factors, in equal measure.

our garments are more than just attire - it’s a testament to the moments of ease and contentment that we all cherish. just as my grandpa found solace in his sunday jumper, we aspire to create pieces that invite you to unwind and savor life’s simple pleasures.

sunday is not just a brand; it’s a homage to the quiet joys of life, a reminder to take a breath and enjoy those tranquil moments. discover YOUR refined essence of pure joy, where every day can be a little more like sunday.